Danny Bluestone, Managing Director at Cyber-Duck, for eConsultancy.com writes: Agile development: what do marketers need to know?: How your website, app or software is produced will have a significant impact over how quickly it’s built and its quality.
The technicalities of development methodologies can be intimidating, and appear irrelevant to marketers. But, which approach is used is a critical decision. It can’t be left to your production team, whether in-house or outsourced. These days, most production teams will recommend an Agile development approach. This article explores what this means for marketers, comparing Agile with traditional production methodologies.
What’s wrong with traditional methods?
Agile evolved as a solution to the perceived disadvantages of traditional Waterfall production methods. Under Waterfall, production follows a strict, sequential structure: ‘flowing’ through requirement gathering, design, implementation, verification (testing), deployment and maintenance. At each stage, work is finalised and signed-off before progressing onwards. Up-front research and documentation – including marketers’ project briefs – define requirements and deliverables from the outset. Designers and developers carefully follow this extensive plan, with working functionality built only in the final project stages. SNIP, the article Agile development: what do marketers need to know? continues @ eConsultancy, click here to continue reading….
